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Sunday, July 11, 2010

Battle of SmartPhones Blackberry, iPhone, Palm, Microsoft Windows Mobile . Is Google Android threat and Microsoft loosing race?

Mobile lifestyle is driven by smartphone. Operating System battle has shifted from laptop, desktop to smartphone. Battle for dominance is between:

- Apple iPhone

- RIM Blackberry

- Goodle Android

- Microsoft Windows Mobile

To compete in such a crowded market, manufacturers need to tightly integrate hardware, user interface, and cloud and social networking services if their solutions are to appeal to users.

Just adding a qwerty keyboard will not make a device fit the communication habits of today's various customer segments.

From the data below it looks Nokia is loosing dominance in mobile handset and operating system. Microsoft is not able to put strong inroad in crowded market. Looks Apple and RIM will dominate niche market whereas early to say Google Android will be mobile operating system similar to Windows operating system in desktop , laptop market .


Below are data related to mobile handset and operating system share:


RIM

Apple

Microsoft

Palm

Google

Sept 2009

42.6 %

24.1 %

19 %

8.3 %

2.5 %

Oct 2009

41.3 %

24.8 %

19.7 %

7.8 %

2.8 %

Nov 2009

40.8 %

25.5 %

19.1 %

7.2 %

3.8 %

Dec 2009

41.6 %

25.3 %

18 %

5.2 %

6.1 %

Jan 2010

43.0 %

25.1 %

15.7 %

5.7 %

7.1 %

Feb 2010

42.1 %

25.4 %

15.1 %

5.4 %

9.0 %

May 2010

41.7 %

24.4 %

13.2 %

4.8 %

13.0 %







Mobile Handset

2010

2009

Operating System

2010

2009

Nokia

35.0 %

36.2 %

Symbian

44.3 %

48.8 %

Samsung

20.6 %

19.1 %

RIM

19.4 %

20.6 %

LG

8.6 %

9.9 %

iPhone OS

15.4 %

10.5 %

RIM (Blackberry)

3.4 %

2.7 %

Android

9.6 %

1.6 %

Sony Ericsson

3.1 %

5.4 %

Microsoft Mobile Windows

6.8 %

10.2 %

Motorola

3.0

6.2 %




Apple

2.7 %

1.5 %