Mobile lifestyle is driven by smartphone. Operating System battle has shifted from laptop, desktop to smartphone.
- Apple iPhone
- RIM Blackberry
- Goodle Android
- Microsoft Windows
To compete in such a crowded market, manufacturers need to tightly integrate hardware, user interface, and cloud and social networking services if their solutions are to appeal to users.
Just adding a qwerty keyboard will not make a device fit the communication habits of today's various customer segments.
Below are data related to mobile handset and operating system share:
| RIM | Apple | Microsoft | Palm | Google | ||
Sept 2009 | 42.6 % | 24.1 % | 19 % | 8.3 % | 2.5 % | ||
Oct 2009 | 41.3 % | 24.8 % | 19.7 % | 7.8 % | 2.8 % | ||
Nov 2009 | 40.8 % | 25.5 % | 19.1 % | 7.2 % | 3.8 % | ||
Dec 2009 | 41.6 % | 25.3 % | 18 % | 5.2 % | 6.1 % | ||
Jan 2010 | 43.0 % | 25.1 % | 15.7 % | 5.7 % | 7.1 % | ||
Feb 2010 | 42.1 % | 25.4 % | 15.1 % | 5.4 % | 9.0 % | ||
May 2010 | 41.7 % | 24.4 % | 13.2 % | 4.8 % | 13.0 % | ||
| | | | | | ||
Mobile Handset | 2010 | 2009 | Operating System | 2010 | 2009 | ||
Nokia | 35.0 % | 36.2 % | Symbian | 44.3 % | 48.8 % | ||
Samsung | 20.6 % | 19.1 % | RIM | 19.4 % | 20.6 % | ||
LG | 8.6 % | 9.9 % | iPhone OS | 15.4 % | 10.5 % | ||
RIM (Blackberry) | 3.4 % | 2.7 % | Android | 9.6 % | 1.6 % | ||
Sony Ericsson | 3.1 % | 5.4 % | Microsoft Mobile Windows | 6.8 % | 10.2 % | ||
Motorola | 3.0 | 6.2 % | | | | ||
Apple | 2.7 % | 1.5 % | | | |