Government has been proposing to launch MNP for quiet long and finally looks like protoype will be launched in Haryana in Nov 2010 and pan India launch by Dec 2010.
Customer Perspective
Customer has the advantage of choosing operator based on service experience , service features and service tariffs to suite his requiremnets.
There will be cost of shifting from one operators to other , currently assumed to be Rs 19, and also there will be minimum time one has to be with operator before one can shift.
Customer has to be very clear about what he wants from service provider , before deciding to shift. There are key considerations for customer based on which he decides to shift:
- Price of all services : Voice local , Voice STD, Voice ISD, Internet access, Blackberry, Hello tunes , SMS , Voice Mail , Roaming . Subscriber has to be clear about his usage pattern to evaluate.
- Service quality : This includes quality in terms of network coverage , service availability , service speed ex download , picture quality , customer care experience and accurate/easy to understand billing.
Most of subscribers are not aware of their service usage and tend to change subscriber for short term goals. This is true for low ARPU (Average Revenue per subscribers) who keeps on changing operators.
In service quality - network quality coverage is key issue and subscriber has to be very clear as new operators will have coverage as major concern. If u travel pan india , better watch.
Operator Perspective
Its opportunity for both old operators and new operators.
New operators will come with innovative schemes and will definitely drive more price war. Old operators need to retain existing customer particularly high ARPU .
MNP has been implemented in countries where markets are saturated with no scope of subscriber addition. Market segmentation and customer analytics beocomes key. Operators need to start focussing on differentiated services based on segmentation.
Telecom Market Perspective
- Customer retention and services will be key focus , particularly for high usage customers.
- Segmented offering will be on cards
- New entrants may spoil market with price war , here government has to regulate as unviable plans could lead to unviable business for new entratnts and spoiling market as whole.
- Undertstanding customer needs away from price , coverage will lead to innovative products in market.
Dear Sir, thank you for your detailed explaination on MNP,
ReplyDeletebut i have a personal querry, in MNP can any STD no. also be converted into a local no.
e.g in my case, i have a no. of mumbai circle but i no longer work there, i have relocated to Bangalore, so will i be able to change the same no. into local Karnataka no. keeping the same mobile no.
very good for users and essential for telecom market. no one can put monopoly business in a democratic country like India. without this new entrants can't serve to premium customers and may be many premium customers frustrate with their operator but they have no options as we can't change our million dollar value old telephone number. Time for old operators ' sudhar jao' and new entrants best of luck
ReplyDeleteCurrently, this is only at a local level. Besides, the choices are poor.
ReplyDeleteUnless the industry moves towards national MNP and no roaming charges as well as quick activation, I don't see this as a big happening.