My BLOG: Vivek Madan- Wishing all citizens A Happy Republic Day . Telecom has come a long way - Indian Citizens are the King. Lots more to be done

First of let me wish all citizens " Happy Republic Day". India has always withstood crisis and stand tall whenever demanded , all credit goes to people of India , their values.


Come 2011 we have taken one more step in offering citizens power to change operators while retaining mobile number. This service is know as Mobile Number Portability (MNP).

Time has come where combination of below will dictate who will gain with MNP in place:
1. Brand of company . Here existing operators Airtel and Vodafone will leverage as they are trusted brands in telecom.

2. Product offering and Pricing : Not only pricing of single service but bundled offerings of multiple services targeted at correct segmentation will be key.

3. Customer Service: Ability to call call center and resolve issue first time in friendly manner.

4. Quality of network: Experience of customer when they use services in terms of coverage, mobility, call drops, speed of connect and access applications.


All this sounds good for end user and in the end customer will be king. Customer needs to be very clear about why he wants to change is it better products, prices, service quality.


There is no doubt that broadband will be key for accelerating economic growth of country and telecom will play very important role in dividing urban rural disparity.
This can be done by :

1. Mobile Wireless will drive broadband penetration , jointly create passive infrastructure to leverage penetration to rural and incentive to providers in terms of taxes, license and equipment duties for rural telephony.

2. Long term telecom policy in place.

3. Applications to empower poor and villages like mobile banking , insurance , market updates, crop advices with partnership model (banks, insurance, FMCG etc )

4. Partnering to deliver e-Education and e-Health to rural areas.



We as an individuals must understand , India is country with unequal opportunities and divide between urban -rural, rich-poor is very wide. Its time we all make active contribution in our ways to bridge this divide not only through monetary contribution but actively engaging .



JAI HIND