MY BLOG : Vivek Madan - Make mobile-Profit (M-Profit) by considering 5 key elements of sevices that allow value to user and profit to operators

What makes mobile services successfull by building more value so that user is willing to pay for the service and service penetrates mass adoptation. This has been a big question for application developers and service providers.

Lets look into those principles guided by 5M behavior of product success in mobile domain. These are :

1. Movement - Escaping the fixed place

Movement is the attribute most obvious to mobile phones. Movement means abiity of service to escape limit of locations, meaning service will seem perfect regardless of location. Example of such services are :

- Simplest form for Movement is ability make voice call, send SMS and use data services on move whether ar home location or roaming.

- Guiding services : "How can I get there" . Services keep track of mobile user location at any point in time and whenever user wants to find his way to other location ex restaurant , coffee shop, multiple routes to destination can simply ask mobile phone for guidance .

- Fleet Management: This includes tracking taxis , buses, logistic vehicles , ATM van, field support staff etc through location and optimizing based on proximity and redirecting resources on what if analysis ex : based on proximity , moving empty vehicle to cover deliveries on route .

2. Moment - expanding the concept of time

This includes concept of time like need at time , postponing, doing things with idle time, follow up on missed things etc Example of such services are:

- Search on needs basis : You are moving to meeting and car broke down on click finding carrage or u are no feeling well, needs immediate attention searching for nearby doctor location and profile . You will be ready to pay for search services as it arises out of need at particular time/situation.

- You are intereted in watching cricket match but struck up in traffic. You can subscribe to multimedia alerts of live match so that u catch all moments.

3. Me - extending myself and my community

Me is all about personalization to user and customizing contents based on user interests, hobbies , community
- Hello tunes on phone has been high generating service for operators as its able to customize tunes played when some on call selected by end user.
- Customized FM based on songs u like can be notified and delivered on mobile when being played on FM.

- Customized events related to sports, business etc can be delivered the moment they happen .

4. Money - expending financial

This include aspect of being able to pay from mobile handset or being included in mobile bill.

- Buying and booking tickets for airways, rails and shows through mobile.

- Credit cards have limitation om min demonination u can may . For example u can not pay through credit for 50 paise - 2 Rs such transactions offering can only be enabled through mobile bills.

- Taking location services further to m-coupons , u can search restaurants and Pizza hut cna put ad to attract customer once user selects ad and submit for coupon sms send to user whihc he can show at Pizza cut and gets relevant discount .

5. Machines - empowering gadgets

The last is device to perform activities and communicate.

- Car noticing need for oil change and scheduling service vist to garrage.

- Sending alerts once stock price crosses limit.

- Communicating wth automatic ticket system for check in and ticket booking.

The more a service has M factor the more it will be successful. Design services keeping M factors in mind and u will find the more M u can add more chances for adoptation in market.