Companies of future will be those which can integrate Social networking into business process and models

World has seen three stages on technology evolution namely Mainframe computing , desktop computing , Internet. All successful organization who have taken jump leap over competition have been early adopter to them.
- Mainframe provided fast processing and was exploited during times by airlines and banks in faster processing of information for better serving customers and decision making. IBM emerged from mainframe era.
- Desktop computing with client server allowed organization to integrate themselves across geographies through better work flow integration and business automation. Use of lotus spreadsheet and Microsoft Word replaced typewriters. Microsoft emerged from PC era.
- Internet/WWW provided new business models of connecting to customers , partners. Companies like amazon , Dell and e-bay exploited this model of business transactions on web.

With processing , connectivity and access to information from any place possible next wave is to harness people connectivity established through social sites like facebook, twitter , linkedin into business. Future companies will be those which can harness people networking into business. Some examples are:
- Recruitment Process : integrated with linkedIn for referrals , job search and recommendations.
- Integrating CRM: Facebook and twitter to know customer preferences better and stay in touch beyond buisness interactions. Customer preferences and dislikes.
- Sales process: Using LinkedIn to understand customer organization people dynamics and history of person experience. Ex Selling Unix to a person who has experience on Windows.
- Social Marketing : Targeted product advertisements based on interest , hobbies etc. Recommendation on products and referrals.

Organization which can exploit social networking with business processes and integrate with business model will the one which will be leader in future