Mobile started as device for making voice call followed by SMS. Earlier mobiles were bulky and have black & White graphics.With advances on chip technology mobile size and cost was reduces along with Prepaid options , mobile penetrated deep into masses.
Mobile usage have been going change in last 2 years with introduction of colorful graphics, radio, camera , bluetooth, WIFI etc. Most of mid range mobile offers above features. Smartphone has revolutionized use experience on mobile devices with soft touch display and bigger display . Major focus of mobile device manufacturers has been not on size but screen which makes end user comfortable to browse and veiw photos, videos.
Competition is happening on Mobile device from 3 fronts:
1. Hardware Chips : ARM and Intel are competing. ARM has been build for mobile devices is facing competition from Intel which is taking destop x86 design into mobile. This also provides desktop application moving to mobile devices.
2. Operating Systems : Symbian , Android , Window Mobile and Linux are competing for share.
3. Applications: Web 2.0 has already revolutionized how contents are shared. Its not market where few are creators of contents and many are receivers. With blogs, social networking , Podcasting, Media sharing , WIKI is changing content creation and distribution. Any one can create content and any one can consume. So its not few to many but many to many
Users usage of mobile phone is changing over time:
1. Earlier 80% mobile was used for voice and 20% SMS.
2. Now this trend is changing :
- 40 % used for Voice
- 10 % SMS
- 10% EMAIL
- 15 % Social networking (facebook , twitter, you tube)
- 10 % clicking photos.videos and sharing real time moments
- 10 % music listening
- 5 % search , maps , mobile banking and others
Mobile has become part of our lifestyle. Users in developed countries use mobile for voice 20% time and its the last this they use mobile for.
Smartphone may replace the desktops. Thus a major challenge to the desktop OS leader.
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